Why MSPs Should Lead With MDR and Why At-Bay Is Built to Help You Win

I’ve spent over 15 years in the technology and cybersecurity trenches, from the vendor side at companies like SentinelOne to serving as a CTO overseeing large-scale fleet operations. In that time, I’ve watched the threat landscape shift in ways that have made traditional security genuinely insufficient for the businesses MSPs serve every day. It’s the reason I joined At-Bay as the Director of Security Partnerships: I realized that traditional security isn’t enough anymore, we need a unified approach that combines world-class tech with financial accountability. Our solutions aren’t backed by a threat intel feed. They’re  backed by real-world threat and claims data.

The End of “Good Enough” Security

In my decade and a half in this space, I’ve never seen the “Enterprise Gap” wider than it is today. While large corporations build digital fortresses, small and medium-sized businesses (SMBs) are being targeted with a level of sophistication we used to only see at the nation-state level. According to At-Bay’s 2026 InsurSec Report, the average severity for a ransomware attack increased 16% YoY to $508K, and financial fraud losses climbed as high as $9.7M.

The rise of AI-powered threats means that threat actors no longer give themselves away with easily identifiable tactics. They appear more real than ever, using generative AI to craft perfect impersonations – of your CEO, your bank, or your vendors – that bypass the human firewall. Coupled with the fact that relying on a “Patch Tuesday” rhythm is now a dangerous gamble, vulnerabilities are being exploited within hours, and it’s clear that SMBs are more vulnerable than ever.

Bringing Elite Power to the Mid-Market

This is why my mission at At-Bay is so focused on our partnerships.  I know firsthand how powerful the SentinelOne platform is. By powering At-Bay Stance Managed Detection & Response (MDR) with SentinelOne’s enterprise-grade solutions, we enable our MSP partners to deliver elite, proven security outcomes to their SMB clients.

As our partners at SentinelOne put it:

“True cyber resilience requires both elite prevention and sophisticated risk management. Our partnership with At-Bay integrates SentinelOne’s leading AI-native platform into a comprehensive safety net, allowing MSPs to deliver a defensive posture that stops attacks in real-time and minimizes business volatility for their SMB clients.”

– Brian Lanigan, SVP Global Head of Partner Ecosystem, SentinelOne

By integrating these premium technologies into the At-Bay InsurSec model, we enable you to provide the same level of autonomous, AI-driven protection used by the Fortune 500, but tailored for the mid-market.

Complementing Your Stack

I often hear from MSPs who feel stuck when a client already has an incumbent MDR or Technology provider. My advice? Don’t let that stop you. At-Bay’s MSP Partner Program is designed to be additive and non-disruptive. At-Bay’s insurance claim data is the ultimate truth-teller, and it shows that endpoint protection is just one piece of the puzzle. To protect a modern business, you must address the three pillars of the attack surface:

1. MDR for Endpoint: Stopping malware execution at the source with SentinelOne.
2. MDR for Email: Neutralizing the #1 entry point for AI-crafted phishing. 
3. MDR for Cloud Applications & Identities: Securing the “new perimeter” (SaaS/IaaS) where the data lives. 

Even if you are managing the hardware or cloud layers, you can lead with At-Bay to wrap that business in a comprehensive MDR layer. You become the high-level security partner, providing a holistic blanket backed by the financial peace of mind that only At-Bay’s InsurSec strategy provides.

Join Us on May 1st: Start the Conversation

I am incredibly excited to announce that we are officially launching our dedicated MSP Partner Program on May 1st. The tools are ready, the data is clear, and the opportunity to differentiate your services has never been better.

Let’s bridge the gap together. Schedule a 30-minute partner briefing and we’ll show you exactly how At-Bay MDR fits your current stack. 

Schedule a partner briefing