Citing the rise of cloud systems downtime events, and the proliferation of publicity on cyber-attacks, At-Bay, the insurance company for the digital age, announces two cutting edge coverage extensions

MOUNTAIN VIEW, Calif.—Citing the rise of cloud systems downtime events, and the proliferation of publicity on cyber-attacks, At-Bay, the insurance company for the digital age, announces two cutting edge coverage extensions. Direct and Contingent System Failure extends coverage for downtime and network outage events to fill gaps in property and cyber policies. Reputational Harm provides brand protection and reimbursement of loss of income as a result of negative cyber news stories. These are available immediately for all At-Bay brokers and clients.

“At-Bay is on a mission to provide our customers with peace of mind to embrace technology. With the dependence on cloud computing, and popularity of social news, we identified and now solved coverage gaps for our customers,” said Brett Sadoff, At-Bay’s head of insurance. “Many cyber policies in the market do not provide protection for damages arising from cloud service downtime, especially as it relates to system failure; an issue that is becoming paramount for hundreds of thousands of organizations in the US – we do. Additionally, while most Reputational. Harm coverages are narrow in scope, our solution provides coverage even when the negative news is not factual. This is a real and growing pain in the age of social media in which a malicious actor can cause harm to the reputation of an organization.”

At-Bay’s Direct and Contingent System Failure coverage protects organizations when systems fail unexpectedly, even if the cause was not a cyberattack. Covered risks that could cause unplanned system failure or downtime include human error, software updates and patches, programming errors, and more.

At-Bay’s Reputational Harm coverage reimburses organizations for loss of income or productivity as the result of damaging cyber news stories. At-Bay’s coverage goes above and beyond the market standard by providing protection even if the news was completely contrived.